Travel booking sites like Airbnb, Priceline, and Booking.com continue to increase in popularity as budget-conscious consumers try to save as much as possible in their vacations.
These firms rely on different tactics to attract customers and get them interested in using their services. But they all share similar patterns and are mostly used with a single goal in mind: to save money.
Airbnb and the sharing market
Disrupting the hospitality market was something that few people could have seen coming. The hotel sector has traditionally been very strong and resistant to change but Airbnb has now changed all of that.
Individuals from around 190 countries list their properties on Airbnb. The entire company and its business model are based on the idea of the sharing market. This idea is based on the concept that individuals are able to provide their own things to other men and women.
That, of course, is an oversimplification of the expression. In this case, but it refers to how individuals are now able to rent unused spaces in the homes to be able to generate money. Subsequently, customers can now find a lot cheaper travel lodging with a friendlier and more personal approach.
Naturally, to adapt for example to ginormous undertaking, Airbnb has an impressive technology stack that includes dozens upon dozens of different services that manage marketing, sales, financial transactions, and more, and of course a very sophisticated search engine that typically delivers what people are genuinely searching for. They are becoming leaders in the market who develop best practice benchmarking for the industry.
Metasearch and finding the perfect deals
Unlike Airbnb, companies like Priceline and Booking.com behave more as aggregators than anything else. Booking.com uses what’s called a metasearch engine. Basically, it leverages other search engines through its own web design, aggregates their information, applies its own filters, and presents the world with numerous holiday deals.
The allure of Booking.com is that it can find hotels, restaurants, rental cars, and flights across thousands of different cities from hundreds of different sites. Thus, its customers are almost reassured that they can discover the best price possible.
Not only that but Booking.com also ensures that its users can always find what they are seeking, from coastal interior design to luxury modern styled hotels. Even hotels in vague destinations aren’t out of reach for the business so users can always turn to it when they can’t find what they’re looking for elsewhere.
Priceline is very similar though it also offers different services such as package vacations and cruises. A few years ago, Priceline acquired metasearch firm Kayak which meant that they also obtained all of its technologies and high quality advisors.
Creating vital competition
Once an industry is satisfied with its current criteria, it gets complacent and begins charging people more for the services offered. But when people have access to numerous methods of searching and comparing flights, by way of instance, then the airline companies have to react accordingly.
Search is the basis on which each one of those services has been built. People today will need to find what they’re seeking, or they will look elsewhere. As such, it’s very important that businesses like Airbnb and Booking.com can provide their customers with exactly what they need.
This is evident in several businesses which have been interrupted by innovative ideas. Airbnb shook up the resort business and Uber did the exact same for the transport industry, forcing taxi businesses to adapt to new technologies.
Consumers nearly always stand to gain from such competition. Travel booking sites constantly compete with each other so they’re continuously improving their services so as to attract more customers.
The benefits to the users are obvious. Travelling all around the world is now possible for every budget, so long as users use services such as Airbnb, Booking.com, and Priceline so as to obtain the best prices and hotels with the best living homewares possible.
A combination of technology
Firms as enormous as these rely on dozens of different platforms, services, and applications. As an example, they require one service to take care of payments, another to deal with searches, etc.
The mix of technology is at the heart of what these companies do. More often than not, they’ll also have a multitude of internal tools that will look after various tasks in the background or help with the development procedure.
One thing they all share in common is that they make their website design as simple as they can for the consumer. An individual will go to one of these sites, enter their search term, and expect proper results without a lot of fluff, which is exactly what they are all trying to deliver.
Attracting customers is easy when you benefit them
While each company has its own advertising campaigns, advertisements, and everything else essential to attract new clients, the fact remains that users will always flock to whichever site benefits them the most.
Needless to say, advertising does play a very important role. As an example, Airbnb’s Superbowl ad certainly gave it a good deal more attention. However, the purpose is to always improve the services provided so that clients can be fulfilled and keep using the service.
For example, if a consumer can choose between obtaining a slightly cheaper bargain at Airbnb but finds that the stage incredibly inconvenient, and they may turn to a hotel-booking site instead.